It’s interesting how much focus natural search, organic search or whatever you want to refer to it as receives these days. Most clients want to focus all their energies on developing “free” traffic to their websites. The problem is though that the traffic isn’t really free, as the client either needs to pay an SEO Company or has to devote time and energy themselves to developing the skills, then applying those skills on an ongoing basis to improving their performance in the natural listings within Google, Yahoo or Bing search engines.
Of course the potential prize and return on investment within natural search is larger, 80% of searchers click on these results as opposed to the Paid results so traffic is potentially higher. We’d always recommend that clients focus on natural search strategies, however they should not dismiss Paid Search.
Paid search is instant. A targeted Paid Search campaign can be up and running in hours driving traffic to the clients site. SEO campaigns can and usually do take months to take effect. Any promotional campaigns can be difficult to effectively implement via SEO, whereas Paid Search can be timed precisely to coincide with seasonal promotions.
Paid Search data assists Natural Search. Running Paid Search campaigns provides accurate data from searches made across hundreds of keywords, this data can be used effectively as a basis for the ongoing SEO campaign.
Paid Search is highly trackable. The return on investment (ROI) can be closely tracked and reported providing the client budget holders with the information they require to justify marketing spend.
To discuss how a Google AdWords, Yahoo or Bing Paid Search campaign can start driving highly targeted customers to your website please feel free to contact us for a informal chat.
http://www.clickinsight.co.uk/
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