We're all prone to concentrating our energies on Google as a Search Engine. Naturally so, you might think with it's share of the UK Search Market in excess of 80% right now.
But we shouldn't disregard Yahoo and Bing (formerly known as MSN). Following the recent announcement that Bing would power Yahoo search it's meant overnight that they now hold a decent share of the search market, one that is now far more attractive to Search Marketers and their clients.
More importantly perhaps though, Yahoo and MSN search have always traditionally delivered higher ROI (Return on Investment) on any campaigns as compared to Google. The volumes naturally are lower though.
So if you are looking for Quality, not Quantity don't disregard Yahoo/Bing.
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