This is a short post, but one to consider more than anything.
SEO (Search Engine Optimisation) as stated in a previous blog http://www.clickinsight.co.uk/2009/09/pay-per-click-v-natural-search.html seems to still have all the headlines when it comes to Search Engine Marketing. However, I repeatedly find myself talking to clients about website conversion and the significant effect it can have on overall site performance.
Just bear this in mind: a 1% increase in conversion is worth a 100% increase in site traffic.
Which is going to be easier to achieve?
For more information and to contact us about website conversion please use the following link-
http://www.clickinsight.co.uk
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