In a previous blog http://www.clickinsight.co.uk/2009/10/search-engines-are-still-important.html I mentioned how although Social Media traffic was rising, so Search Engines were still important.
Following on from that theme there are some really interesting graphs to take a quick look at here - http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
They illustrate how virtually all major online brands have lost traffic to their sites over the past two years. The correlation between that and the growth of Social Media traffic is truly staggering.
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