Tuesday 26 April 2011

Google Instant Preview is switched on for AdWords PPC Ads

In the last few days Google instant preview has finished being tested and switched on for AdWords PPC Ads. Its too early to say what effect this may have on account stats, but its fair to surmise that with searchers being offered a sneak preview of the landing page prior to clicking thru, this should increase the quality of traffic whilst also decreasing the volume of traffic.


No doubt Google see this as a win-win situation for both searcher and advertiser. More to follow.

No comments:

Post a Comment