Affiliate Marketing is one of the most cost effective means of digital marketing available to online marketing managers. For them it's a fixed percentage cost per sale. For small website owners it's a valuable tool for creating revenue from a site.
It works like this - You own a website and want to create additional revenue from your website. You sign up to an Affiliate Marketing scheme like the one run here by Affiliate Window You then select merchants you wish to promote on your site. At this point it's best to select merchants closely related or complementary to your own services. You don't after all, want your visitors leaving your site unless they aren't interested in your offering. You then merchandise your own site with banners and links to the merchant that you have choosen. Assuming the visitor is interested in your merchants offers they'll click on the banner and visit the merchants site. If they then go onto purchase an item on the merchant site you'll receive a commission for the sale.
Commission can range from 3- 15% of the sale value. "Cookie length" can be upto 45 days meaning a customer could leave your site to visit the merchant, buy an item upto 45 days later and you'd still be credited with the commision.
There are lot's of schemes available in addition to Affiliate Window, Amazon and ebay run their own schemes and Google offers a scheme which functions in a similar way called Adsense. Each has it's own benefits and downsides, they also all have pitfalls to be aware of.
For further advice on Affiliate Marketing please contact us today.
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