Mobile Search

With the proliferation of mobile devices on the market, particularly the iPhone and Blackberry models search is taking a slightly different direction. The implications over time need to be considered by everyone involved in this market.


Take Google AdWords advertising for example, whereas on computer searches the first 11 results of Paid Search results are generally shown, in mobile search only the top 4 are generally shown (2 at the top of the page and 2 at the bottom).

Keyword targeting is also likely to become more important. Some mobile devices allow "voice search" based on your location. So, suddenly having a high ranking for "taxi firm" or "Indian Restaurant" will actually benefit your business more.



Over time, it can be assumed that as a percentage of the search market, mobile search will increase. So, are you currently measuring mobile searches made for your business?