It's not that difficult for local building companies to achieve a high ranking in search for the keyword "Cheltenham Builder".
Competition is relatively low for the search Cheltenham Builder. There are plenty of small business's who have websites, but don't appear in the rankings for these terms. With more and more customers using the web as their tool of choice to find local tradesmen and other services you'd think it would make sense for them to spend a little money on a good Cheltenham SEO Company to build their listing place on keywords relevant to their business such as in this case, Cheltenham Builder.
SEO, Adwords, Web Analysis and more.
Showing posts with label cheltenham. Show all posts
Showing posts with label cheltenham. Show all posts
Thursday, 1 October 2009
Cheltenham Hotels
Its not that difficult for local hotels to obtain a high ranking for searches containing the keywords "Cheltenham Hotels". Following on from an earlier post http://www.clickinsight.co.uk/2009/10/cheltenham-local-business-websites.html it's surprising that more local business's don't find a Cheltenham SEO Company to help build their rankings on this and similar searches.
Competition is relatively low for these terms and monthly searches are high. Most visitors to Cheltenham no doubt book hotels online...
Competition is relatively low for these terms and monthly searches are high. Most visitors to Cheltenham no doubt book hotels online...
Cheltenham Local Business Websites
It constantly amazes me how few local business's optimise their sites for search. Looking today at searches including -
Cheltenham Electrician
Cheltenham Plumber
Cheltenham Builder
Competition is relatively low for all of these spots. There are plenty of small business's who have websites, but don't appear in the rankings for these terms. With more and more customers using the web as their tool of choice to find local tradesmen and other services you'd think it would make sense for them to spend a little money on a good local SEO Company to drive them up these rankings in a short space of time at relatively low cost in relation to some of the other advertising they may be spending money on.
Cheltenham Electrician
Cheltenham Plumber
Cheltenham Builder
Competition is relatively low for all of these spots. There are plenty of small business's who have websites, but don't appear in the rankings for these terms. With more and more customers using the web as their tool of choice to find local tradesmen and other services you'd think it would make sense for them to spend a little money on a good local SEO Company to drive them up these rankings in a short space of time at relatively low cost in relation to some of the other advertising they may be spending money on.
Wednesday, 30 September 2009
Google Pay Per Click Offer
For any new clients interested in starting a Google AdWords campaign we're currently able to offer a £50 FREE credit towards your advertising costs.
We recently posted an article on the benefits of Pay Per Click which can be read here -
http://www.clickinsight.co.uk/2009/09/google-pay-per-click-cheltenham.html
To read more about Google Pay Per Click and find out how to contact us -
http://www.clickinsight.co.uk/p/ppc.html
We recently posted an article on the benefits of Pay Per Click which can be read here -
http://www.clickinsight.co.uk/2009/09/google-pay-per-click-cheltenham.html
To read more about Google Pay Per Click and find out how to contact us -
http://www.clickinsight.co.uk/p/ppc.html
Monday, 21 September 2009
Search Engine Optimisation Cheltenham
We are currently offering Gloucestershire Businesses a FREE site survey which will highlight what can be done to significantly improve natural search traffic in a short space of time.
The survey includes -
A simple site technical audit.
An SEO review of keyword terms relating to your company.
A general SEO review of their site.
Contact us here for more info and to arrange your free survey -
http://www.clickinsight.co.uk/
The survey includes -
A simple site technical audit.
An SEO review of keyword terms relating to your company.
A general SEO review of their site.
Contact us here for more info and to arrange your free survey -
http://www.clickinsight.co.uk/
Google Pay Per Click Cheltenham
Well this post is a piece of blatant self publicity. Anyone who may be interested in finding out more about starting a Google AdWords marketing campaign please feel free to contact us using the details here - http://www.simplyonlineconsulting.co.uk/online_marketing_contact.html
Read below if you want to understand more about Google AdWords.
Google AdWords is also known as Pay Per Click marketing. On the Google search page you’ll notice ads on the right hand side and sometimes the top of the page. These advertisers pay every time one of their ads is clicked. The cost per click is dependent on how competitive the keyword is, so for example “cheap car insurance” could cost £4 a click, whereas “sunbed reconditioning Scotland” may only be a few pence. An average cost per click is likely to be around the 0.25p to 0.45p. So a budget of £100 / 0.25p = 400 clicks or visitors to your site per month. If you convert your visitors at around 1.5% that would mean 6 customers per month.
You can allocate an exact budget to this advertising on a daily or monthly basis, once you’ve used it up the ads stop displaying. You can stop the ads at any moment, run them seasonally, or decide to show them only at certain times of day. You can also target certain areas of the country if applicable and obviously only display your ads when the relevant search keyword is typed in such as “holiday cottage Gloucester”.
It is a highly targeted means of getting traffic to your site immediately, however you must bear in mind that you’d be paying for that traffic on an ongoing basis. It also requires some management to ensure you’re not over-bidding on keywords, are not advertising on keywords which have not converted visitors, ads are updated etc etc. Ideally you’d want an event on your site we could use it as a “goal” to identify which keywords caused visitors to convert to customers.
Read below if you want to understand more about Google AdWords.
Google AdWords is also known as Pay Per Click marketing. On the Google search page you’ll notice ads on the right hand side and sometimes the top of the page. These advertisers pay every time one of their ads is clicked. The cost per click is dependent on how competitive the keyword is, so for example “cheap car insurance” could cost £4 a click, whereas “sunbed reconditioning Scotland” may only be a few pence. An average cost per click is likely to be around the 0.25p to 0.45p. So a budget of £100 / 0.25p = 400 clicks or visitors to your site per month. If you convert your visitors at around 1.5% that would mean 6 customers per month.
You can allocate an exact budget to this advertising on a daily or monthly basis, once you’ve used it up the ads stop displaying. You can stop the ads at any moment, run them seasonally, or decide to show them only at certain times of day. You can also target certain areas of the country if applicable and obviously only display your ads when the relevant search keyword is typed in such as “holiday cottage Gloucester”.
It is a highly targeted means of getting traffic to your site immediately, however you must bear in mind that you’d be paying for that traffic on an ongoing basis. It also requires some management to ensure you’re not over-bidding on keywords, are not advertising on keywords which have not converted visitors, ads are updated etc etc. Ideally you’d want an event on your site we could use it as a “goal” to identify which keywords caused visitors to convert to customers.
Wednesday, 16 September 2009
Do small businesses need a website online?
Do small businesses need a website online?
It may seem ironic to suggest that small businesses start building an online presence without a website. But there’s a very good reason why businesses, and in particular small business start building their online presence even if they don’t have a website and that’s the development of local search.
For many business types a website is never going to be a transactional tool; a plumber, electrician or gardener for instance are never going to be able to complete their services online. For them it will only ever be an information portal to advertise their services and attract customers.
Arguably the website is a tool that can convert customers, answering all their questions, reassuring them of the trustworthiness and integrity of the business and above all getting them to pick up the phone and call the business! But for many types of businesses which operate on a local level it’s most important to raise their profile and awareness of their services on a local level. The most important thing is being found.
If a small business can be found within “search”, the website conversion process can to some extent be removed from the entire customer journey. This reflects the process customers would follow pre-Internet, the customer has a requirement e.g. needs a plumber, the customer searches for a plumber who’s can fulfil that requirement and once they locate one nearby they call. End of process, no website required to convert the customer.
So how can small businesses be found within search on a local level without a website? Well here’s the two most powerful ways this can be achieved –
Google local search results – Probably the most powerful tool of them all and no you don’t need a website. Any business can sign up for a local Google business account, simply fill in some details regarding the types of service you offer, telephone and address, validate the details by phone or post and away you go. These local search results are always displayed at the top of relevant pages meaning you can “out SEO” an SEO expert without a website!
Online Directories – There are thousands of directories and whatever your business, they’ll be several which you can add your details to for free. Some directories will be based on geography, some on service types. Just search for “Free (area) directory” or “Free (tradesman) directory” and you’ll find loads in no time. Plenty of them will allow you to submit without a web address.
Naturally, working for as an SEO Marketing Consultant the suggestion that a business doesn’t need a website is only a short-term one! Due to the low cost of designing and hosting a simple website and the likelihood that it’ll increase conversion, visibility and awareness of the business it will always make sense to get one built. However, if the funds aren’t available for it right now that doesn’t stop you starting to build your online presence for free.
It may seem ironic to suggest that small businesses start building an online presence without a website. But there’s a very good reason why businesses, and in particular small business start building their online presence even if they don’t have a website and that’s the development of local search.
For many business types a website is never going to be a transactional tool; a plumber, electrician or gardener for instance are never going to be able to complete their services online. For them it will only ever be an information portal to advertise their services and attract customers.
Arguably the website is a tool that can convert customers, answering all their questions, reassuring them of the trustworthiness and integrity of the business and above all getting them to pick up the phone and call the business! But for many types of businesses which operate on a local level it’s most important to raise their profile and awareness of their services on a local level. The most important thing is being found.
If a small business can be found within “search”, the website conversion process can to some extent be removed from the entire customer journey. This reflects the process customers would follow pre-Internet, the customer has a requirement e.g. needs a plumber, the customer searches for a plumber who’s can fulfil that requirement and once they locate one nearby they call. End of process, no website required to convert the customer.
So how can small businesses be found within search on a local level without a website? Well here’s the two most powerful ways this can be achieved –
Google local search results – Probably the most powerful tool of them all and no you don’t need a website. Any business can sign up for a local Google business account, simply fill in some details regarding the types of service you offer, telephone and address, validate the details by phone or post and away you go. These local search results are always displayed at the top of relevant pages meaning you can “out SEO” an SEO expert without a website!
Online Directories – There are thousands of directories and whatever your business, they’ll be several which you can add your details to for free. Some directories will be based on geography, some on service types. Just search for “Free (area) directory” or “Free (tradesman) directory” and you’ll find loads in no time. Plenty of them will allow you to submit without a web address.
Naturally, working for as an SEO Marketing Consultant the suggestion that a business doesn’t need a website is only a short-term one! Due to the low cost of designing and hosting a simple website and the likelihood that it’ll increase conversion, visibility and awareness of the business it will always make sense to get one built. However, if the funds aren’t available for it right now that doesn’t stop you starting to build your online presence for free.
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