Search Engine Optimsation Success

Following on from a recent post http://www.clickinsight.co.uk/2009/10/measuring-search-engine-optimisation.html where we highlighted our success at moving up the rankings from no.160 to no.5 on Google UK, we had another quick check this morning and am delighted to find we're at no.3 !
I'm not a believer in checking rankings more than once a month, but have to say this was a great way to start the week.

Bing Search Engine - Local Search Results

I was looking at the introduction to Bing earlier - http://www.discoverbing.co.uk/map/multimap.aspx and found myself looking at Multimap for the first time in ages. It's fairly safe to say that Bing's market share is more likely to rise than decrease in the coming months and correspondingly this will lead to a rise in Multimap users.

From a local search perspective what immediately caught my eye after entering Cheltenham as a location into Bing was the the useful information box on the left hand side (see image above). You'll note that it suggests 24 cashpoints, 26 parking spots and only ONE shopping location in Cheltenham (ok I'll spoil it for you, The Regent Arcade).

I'm sure there's a few shops and locations in Cheltenham who wouldn't mind being included in that "useful information" box. Call us to find out how important local search is to your business.

http://www.clickinsight.co.uk

Pay-Per-Click v Natural Search

It’s interesting how much focus natural search, organic search or whatever you want to refer to it as receives these days. Most clients want to focus all their energies on developing “free” traffic to their websites. The problem is though that the traffic isn’t really free, as the client either needs to pay an SEO Company or has to devote time and energy themselves to developing the skills, then applying those skills on an ongoing basis to improving their performance in the natural listings within Google, Yahoo or Bing search engines.

Of course the potential prize and return on investment within natural search is larger, 80% of searchers click on these results as opposed to the Paid results so traffic is potentially higher. We’d always recommend that clients focus on natural search strategies, however they should not dismiss Paid Search.

Paid search is instant. A targeted Paid Search campaign can be up and running in hours driving traffic to the clients site. SEO campaigns can and usually do take months to take effect. Any promotional campaigns can be difficult to effectively implement via SEO, whereas Paid Search can be timed precisely to coincide with seasonal promotions.

Paid Search data assists Natural Search. Running Paid Search campaigns provides accurate data from searches made across hundreds of keywords, this data can be used effectively as a basis for the ongoing SEO campaign.

Paid Search is highly trackable. The return on investment (ROI) can be closely tracked and reported providing the client budget holders with the information they require to justify marketing spend.

To discuss how a Google AdWords, Yahoo or Bing Paid Search campaign can start driving highly targeted customers to your website please feel free to contact us for a informal chat.

http://www.clickinsight.co.uk/