SEO, Adwords, Web Analysis and more.
Showing posts with label Paid Search. Show all posts
Showing posts with label Paid Search. Show all posts
Tuesday, 3 May 2011
Tuesday, 6 October 2009
Google AdWords Offer
Would you like £50 free advertising on Google through AdWords advertising? We recently posted this offer here -http://www.clickinsight.co.uk/2009/09/google-pay-per-click-offer.html
For any new clients interested in starting a Google AdWords campaign we're currently able to offer a £50 FREE credit towards your advertising costs.We recently posted an article on the benefits of Pay Per Click which can be read here -http://www.clickinsight.co.uk/2009/09/google-pay-per-click-cheltenham.html
If that isn't enough, we'll even setup and optimise the account for free. We're Google AdWords Qualified so for Gloucestershire Google AdWords advice contact us today.
For any new clients interested in starting a Google AdWords campaign we're currently able to offer a £50 FREE credit towards your advertising costs.We recently posted an article on the benefits of Pay Per Click which can be read here -http://www.clickinsight.co.uk/2009/09/google-pay-per-click-cheltenham.html
If that isn't enough, we'll even setup and optimise the account for free. We're Google AdWords Qualified so for Gloucestershire Google AdWords advice contact us today.
Thursday, 24 September 2009
Search Engine Marketing - Yahoo & Bing Paid Search
We're all prone to concentrating our energies on Google as a Search Engine. Naturally so, you might think with it's share of the UK Search Market in excess of 80% right now.
But we shouldn't disregard Yahoo and Bing (formerly known as MSN). Following the recent announcement that Bing would power Yahoo search it's meant overnight that they now hold a decent share of the search market, one that is now far more attractive to Search Marketers and their clients.
More importantly perhaps though, Yahoo and MSN search have always traditionally delivered higher ROI (Return on Investment) on any campaigns as compared to Google. The volumes naturally are lower though.
So if you are looking for Quality, not Quantity don't disregard Yahoo/Bing.
But we shouldn't disregard Yahoo and Bing (formerly known as MSN). Following the recent announcement that Bing would power Yahoo search it's meant overnight that they now hold a decent share of the search market, one that is now far more attractive to Search Marketers and their clients.
More importantly perhaps though, Yahoo and MSN search have always traditionally delivered higher ROI (Return on Investment) on any campaigns as compared to Google. The volumes naturally are lower though.
So if you are looking for Quality, not Quantity don't disregard Yahoo/Bing.
Wednesday, 23 September 2009
Pay-Per-Click v Natural Search
It’s interesting how much focus natural search, organic search or whatever you want to refer to it as receives these days. Most clients want to focus all their energies on developing “free” traffic to their websites. The problem is though that the traffic isn’t really free, as the client either needs to pay an SEO Company or has to devote time and energy themselves to developing the skills, then applying those skills on an ongoing basis to improving their performance in the natural listings within Google, Yahoo or Bing search engines.
Of course the potential prize and return on investment within natural search is larger, 80% of searchers click on these results as opposed to the Paid results so traffic is potentially higher. We’d always recommend that clients focus on natural search strategies, however they should not dismiss Paid Search.
Paid search is instant. A targeted Paid Search campaign can be up and running in hours driving traffic to the clients site. SEO campaigns can and usually do take months to take effect. Any promotional campaigns can be difficult to effectively implement via SEO, whereas Paid Search can be timed precisely to coincide with seasonal promotions.
Paid Search data assists Natural Search. Running Paid Search campaigns provides accurate data from searches made across hundreds of keywords, this data can be used effectively as a basis for the ongoing SEO campaign.
Paid Search is highly trackable. The return on investment (ROI) can be closely tracked and reported providing the client budget holders with the information they require to justify marketing spend.
To discuss how a Google AdWords, Yahoo or Bing Paid Search campaign can start driving highly targeted customers to your website please feel free to contact us for a informal chat.
http://www.clickinsight.co.uk/
Of course the potential prize and return on investment within natural search is larger, 80% of searchers click on these results as opposed to the Paid results so traffic is potentially higher. We’d always recommend that clients focus on natural search strategies, however they should not dismiss Paid Search.
Paid search is instant. A targeted Paid Search campaign can be up and running in hours driving traffic to the clients site. SEO campaigns can and usually do take months to take effect. Any promotional campaigns can be difficult to effectively implement via SEO, whereas Paid Search can be timed precisely to coincide with seasonal promotions.
Paid Search data assists Natural Search. Running Paid Search campaigns provides accurate data from searches made across hundreds of keywords, this data can be used effectively as a basis for the ongoing SEO campaign.
Paid Search is highly trackable. The return on investment (ROI) can be closely tracked and reported providing the client budget holders with the information they require to justify marketing spend.
To discuss how a Google AdWords, Yahoo or Bing Paid Search campaign can start driving highly targeted customers to your website please feel free to contact us for a informal chat.
http://www.clickinsight.co.uk/
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