Mobile Search and Paid Ads

As previously forecast on this blog, Local Search and Mobile Search are developing fast based upon the proliferation of Smartphones.

Google Announced today -

"Introducing Click to Call Phone Numbers in Google AdWords on Mobile Devices

We’re pleased to announce that starting today, users on mobile devices with full Internet browsers can see your business phone number and call you directly from your ads.
The cost of a click to call your business will be the same as the cost of a click to visit your website. "

For more on Local Search visit Click Insight.