Great article on Web Pro News about Twitter, how to measure traffic coming to your site from Twitter, and also how to increase traffic via Twitter
From the article here are the tops for increasing traffic -
As far as simply increasing your traffic from Twitter, here are a few tips:
1. Include some kind of Twitter/tweet button on your content.
2. Abide by this equation (http://www.webpronews.com/topnews/2009/09/29/an-equation-for-getting-retweets-and-traffic), or at least the principle behind it.
3. Make your Twitter presence known throughout your site
4. Use your Twitter presence along with your site on business cards, signatures, etc.
5. Actively engage on Twitter.
6. Tweet your own content. If they're following you, they must be interested in what you have to say (that doesn't mean to just tweet ads and sales pitches. Tweet useful information.).
7. Include ways to share your content on other social networks. It will often find its way to Twitter by other people.
8. Integrate Twitter into your other marketing channels
The Full Article can be read here - http://www.webpronews.com/topnews/2009/11/18/you-may-get-more-traffic-from-twitter-than-you-realize
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