For those of you who somehow haven't noticed, Xmas is upon us. Retail have already gone to town with their Xmas merchandising yet Online things don't seem to have taken off just yet. There's been a fair amount of research to indicate that online shoppers leave it later than retail shoppers, perhaps that's the reason.
Of course it might also be that online businesses aren't as slick as retail at planning their Xmas promos, constructing the campaigns or delivering them. Either way we're well into the busiest online quarter of the year, so if your promo campaign is not completed and ready to go you need to move quickly to capture the sales.
No comments:
Post a Comment